Do Misleading Blog Titles Work?
So the easy answer is yes when they get someones attention. If that’s what you are after then SUCCESS!
But what if you want readers to come back for more, is this the best tactic? Case in point is this article that caught my eye as I was scanning through LinkedIn.
It was titled:
Why I Don’t Do SEO, and Neither Should You
Here is the the full post. Now I totally agree with not trying to do something you don’t understand but at the same time this title makes it seem that you don’t need SEO and should not do it. When in fact there are tons of basic things you can do -some are listed in the above article.
I have to give the author props for the catchy title but is this best way to get the point across?
It seem a little like a False Beta to me because I thought she did not use SEO at all. And yet she does, but then she doesn’t AWW!
Here is something I found in a glossary of marketing terms:
False Beta: When the reticular activator is interrupted by an activator, only to discover upon further inspection that the activator is NOT also important and relevant (ie, not a hot button). Stated plainly, if the person is interrupted but not engaged, that’s a False Beta. An example would be when you’re in a crowded airport and hear a voice from behind you call out your name. Your name is an activator (familiar), so you turn to gather additional, clarifying information. Upon turning, you realize that the persona was actually calling to someone else who apparently has your same name. Obviously, you would not still engage that person in conversation. In this case you are interrupted but not engaged – a False Beta.
Our brains are built to detect when something is not lining up right. We might just think it was not interesting or maybe go so far and to think the person was trying to mislead us. So as content creators we must make sure we line up the content with the title of our content.
Here is some great points from Juliana!
It hurts your credibility. The next time you post a really killer blog, people will be less likely to click through. Why bother when they’re not even sure the blog will really be about that topic? You want to build trust with your readers. When they click on content from your site, you’ll deliver the goods and make it worth their while.
It will increase your bounce rate. Sure, your traffic went up because more people clicked on that intriguing title, but what does it matter if people don’t stay on the site to actually read the content? When people click on a page and then quickly leave the site, this is counted as a “bounce.” The higher the bounce rate, the less engaged your readers were with your content.
It can affect reader satisfaction. Remember the goals of your blog. It’s likely a one-time traffic boost isn’t what you really want. In order to build brand loyalty, build up your blog audience, or to achieve numerous other blogging goals, you want to keep your readers happy, so they come back for more and recommend your site to others.
It can affect SEO. Maybe you’re jam-packing your blog title with keywords, so you think that makes it worth it even if it’s a little off. After all, it’s helping to improve your website ranking, right? It might not. Keywords are not the only factor that search spiders use to determine rank. They also look at “linkbacks.” The more people who link to your site, the better. And no one wants to link to a site that feels like you are reading a keyword generator.
Say what you mean, and mean what say applies to online just as much or more as the rest of the World.